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Coordinator, Marketing Enrollment Communications

Community College of Baltimore County

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Details
Posted:
October 16, 2018
Location:
Baltimore, Maryland
Salary:
Open
Employment Type:
Full-time
Organization Type:
Higher Education Institution
Required Education:
Bachelor’s
Perform advanced administrative duties and coordinate daily operations to align college communications and marketing strategies with those of the Enrollment Management, College Life and Student Development offices.
Compensation within the posted range is determined by a candidate's education level and/or years of experience in the field.  Generally, employees are hired in the lower third of the scale. 
 
MINIMUM REQUIREMENTS:
Bachelor's degree in marketing, communications or related field and three years of full time experience working in marketing and promotions using print and digital media. Experience working in higher education marketing and communications preferred, but not required.

Experience with, and the ability to learn and adapt to additional technology used in the field for:

    -  Productivity (e.g., collaboration, project management, file management) Preferred tools: Microsoft Teams, Trello, Skype for Business, Dropbox

    -  Marketing (e.g., customer relationship management, data analysis, business intelligence) Preferred tools: Hobsons Connect, Microsoft Access, Microsoft Power BI, Tableau

    -  Communications (e.g, social media, email marketing, web content management) Preferred tools:  Twitter, Facebook, Snapchat, Instagram, Hobsons Connect, Sitecore

For best consideration please apply by August 22, 2017.


 
CLASS SPECIFIC ESSENTIAL DUTIES:
  1. Coordinate the development of communication strategies and messaging aimed at recruiting prospective students and retaining current students.
  2. Ensure brand consistency to maximize engagement and enrollment among target populations.
  3. Conduct and facilitate meetings among interdepartmental stakeholders.
  4. Analyze data to generate reports.
Class Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There will be other duties as assigned.
 
POSITION SPECIFIC ESSENTIAL DUTIES:
  1. Collaborate with Enrollment Management, College Life and Student Development offices to align enrollment and retention communication strategies with the college's overall communication plan.
  2. Write copy for the web, email, social media and print based on college brand messages, communication goals and audience research.
  3. Coordinate design and production of print and digital communications, including direct mail publications, collateral materials, web content, email marketing campaigns and social media messaging.
  4. Contribute web content to the college website using the college's content management system (CMS).
  5. Build, manage and execute responsive communication plans using the college's recruitment customer relationship management (CRM) system.
  6. Build and maintain CCBC brand identity and ensure consistency and relevance of message throughout all college communications.
Position Specific Essential Job Duties are intended to be examples of duties and are not intended to be all inclusive. There will be other duties as assigned.

About Community College of Baltimore County
CCBC is the college of choice for over 70,000 students and 200 businesses each year — all with unique goals, strengths and requirements. By offering a holistic learning environment that is both accepting and challenging, we meet students where they are and take them where they want to go. CCBC is committed to ensuring equal opportunity and nondiscrimination in all hiring and employment practices. We are committed to equal treatment for all applicants and employees and will not discriminate based on race, color, religion, gender, age, national origin, ancestry, veteran status, disability, sexual orientation or any other basis protected by law. CCBC’s benefits include medical, dental, vision, disability insurance, ample paid time off, choice of one of two Maryland State Retirement Plans (contributory and noncontributory), and much more.
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