The Digital Analytics Specialist (Business Intelligence Specialist 3, Grade 23) works hands on and independently with all areas of the department, as well as clients throughout UC Davis, to provide and analyze bottom-line business and communication metrics to develop forecasts, recommendations and strategic tactical plans. Responsible for the measurement and optimization of the user experience across audiences, campaigns and channels to best serve the needs of the business. Develops, implements, maintains, monitors and reports communications and marketing metrics for the Department of Public Affairs and Marketing to both internal and external audiences at all levels of the organization. Researches, develops and analyzes internal and external data; reports findings; evaluates and develops recommendations for achieving brand and messaging goals through a variety of communications channels to a variety of audiences; and provides research, training and project coordination to investigate solutions. Provides strategic business and communications recommendations and plans based on insights gained by research and analysis. Provides research and analytics services and training as needed, optimizes the performance of business and communications intelligence tools, and creates dashboards.--Advanced/expert knowledge of and professional experience with Web, social media, SEM/SEO monitoring and analytics tools, such as native reporting within social platforms, 3rd-party tools for marketing, news, Web and social media analytics. Advanced experience with Meltwater, Hootsuite, Brandwatch, Google Analytics, Google Search Console, SiteImprove, BrightEdge preferred. --Advanced/expert knowledge of Microsoft tools (e.g., Excel, PowerPoint, etc.) for data retrieval, manipulation and reporting. Experience using SQL and datamining techniques. Experience working with Tableau preferred.--Certification or extensive experience with and expert knowledge of Google Analytics, Google AdWords, Google Search Console, Google Developer Tools and digital marketing and communications--Advanced skills and experience in a communications or business environment researching and analyzing data from a wide variety of sources using knowledge and application of SQL and data mining techniques--Extensive experience analyzing and interpreting metrics for Web and social media. Strong knowledge of and experience with social media platforms/tools and an understanding of audience demographics and how they use these tools (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Flickr, Reddit, Snapchat, Pinterest, Periscope, blogs, wikis, RSS, social bookmarking, etc.).--Ability to see and understand whole systems and how elements within systems relate. Work cooperatively with others to use appropriate systems strengths, knowledge and collaboration to use data to improve performance and resolve business/communication challenges--Advanced experience and ability to organize, combine, prioritize and manipulate data from disparate sources into accurate, cohesive and meaningful dashboards, reports and plans--Advanced/expert knowledge of Microsoft tools (e.g., Excel, PowerPoint, etc.) for data retrieval, manipulation and reporting--Professional experience and skills producing high quality, engaging, and visually interesting reports for a variety of audiences--Excellent attention to detail, including data accuracy and editing and proofreading skills. Knowledge of proofreaders' marks and AP style preferred. Ability to edit documents with consideration for grammatical and editorial accuracy, style and format. Ability to adhere to Associated Press (AP), campus and health system style guides.--Bachelor's degree in Business Administration, Quantitative Analysis, Statistics, Mathematics, Marketing, or related field plus extensive experience conducting consumer or trade market research with progressive responsibility or equivalent education/experience highly preferred. --Knowledge of public relations, communications and marketing principles and practices
Internal Number: 053868
About University of California Davis Medical Center
At the end of 2015, we launched a comprehensive and inclusive process to tap into the broad, diverse knowledge of our entire UC Davis Health community to stimulate new and unique ideas for our next strategic plan.Throughout 2016, hundreds of members of our UC Davis Health family, as well as external friends and partners, took part in conversations and provided valuable input into charting a long-term course for our future that will continue the momentum underway to solidify our position as a top-tier health care organization.With your valuable input and talents, I am excited to launch our six new strategic plan goals. Over the next few years, together we will:Lead Person-Centered Care in the best way, at the best time, in the best place, and with the best teamReimagine Education by cultivating diverse, transdisciplinary, life-long learners who will lead transformation in health care to advance well-being and equity for allAccelerate Innovative Research to improve lives and reduce the burden of disease through the discovery, implementation and dissemination of new knowledgeImprove Population Health through the use of big data and precision healthTransform Our Culture by engaging eve...ryone with compassion and inclusion, by inspiring innovative ideas, and by empowering each otherPromote Sustainability through shared goals, balanced priorities and investments in our workforce and in our communityAt a time when our industry is experiencing some of the most formidable changes ever, these are bold aspirations that will anchor us and provide us with clarity of purpose and a path forward. I am fully confident that we will achieve great success knowing we have a solid plan and areas of focus to guide us.I thank everyone who participated in the planning process for their great input and their dedication to our future success.
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