For the right candidate: Willing to consider anywhere remote in the US
The Customer Insights Program Manager is responsible for designing, executing and delivering high-impact, quality research and insights programs utilizing qualitative and quantitative methodologies and best practices for collecting feedback and insights from various sources as part of our new Customer Insight team. The results will be used to create fact-based customer and market insights for internal and external audiences. In addition to generating insights, this position will be an 'insights evangelist', informing different levels of stakeholders to drive industry, business development, sales and marketing strategies ultimately leading to increased customer adoption, retention and growth.
The ideal candidate will be a B2B market research expert with extensive experience in qualitative and quantitative research with business and industrial buyers, globally, across multiple industries. We are looking for a self-starter with a proven track record, who is a strong collaborator, with attention for detail and has the ability to effectively work in a global, matrixed environment to drive business results.
SUMMARY OF RESPONSIBILITIES
Proactively and collaboratively work with stakeholders to scope, plan and execute research projects. Recommend different approaches based on goals, timeframe, budget and priorities.
Design, develop and execute industry-focused executive and management programs to drive a thorough understanding of customer behavior and business drivers using primary and secondary research approaches.
Design research studies, including determining methodologies, creating research instruments (surveys, discussion guides) and sampling plans to gather data as the basis for building subsequent insights analysis, summaries and presentations.
Develop capabilities to leverage existing data to create insights.
Collaborate with sales & marketing operations and other insight teams.
Develop regular cadence to support increased awareness of customer insight programs, systems and best practices.
Collaborate with and advise internal and third-party providers to strengthen research initiatives, enhance analysis and maximize impact.
Present customer insight programs and findings to multiple audiences, including frontline employees, managers, functional and geographic leaders, and senior executives. Communicate complex insights and strategic guidance via story-telling and slide decks.
Own key metric tracking programs and strategic ad-hoc research initiatives.
KEY SKILLS, ABILITIES, and ATTRIBUTES:
Experience managing the full scope of research projects, including designing and conducting quantitative and qualitative market research studies from start to finish, in-house and with agencies.
Strong research and analytical skills – organized & data driven – demonstrated proficiency with data collection, survey design and statistical analysis, business intelligence, proficient in excel, analytics software packages and research and survey tools.
Commercial acumen--ability to interact with all levels of customers via interviews, onsite visits, phone calls and other customer-facing programs to drive insights.
Strategic and creative thinker with the ability to translate numbers, statistics and data into relevant and compelling customer stories and translate complex concepts into clear messages.
Strong technology skills with an interest in continual improvement and new approaches for gaining insight. Must be able to utilize technology to collect, analyze, and share customer and market data.
Proven team player capable of prioritizing own work and being customer-centric; ability to provide rapid responses/analysis of customer insight.
Innate curiosity with a passion for research and market insights.
M/F/DISABLE,VET #LI-MR1 #techjob
Internal Number: 2615718
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.