Supervised by the Director of Design and Web Development (DDWD) within the Media and Creative Services team, the Associate Director, Web Development and Technology (ADWDT) will be responsible for the development, management, and ongoing maintenance of SPS's public websites, which serve as the primary channel through which SPS markets its programs, provides information for applicants, and communicates with various constituencies inside and outside of Columbia University.
The ADWDT is responsible for maintaining the technological integrity of SPS websites by delivering and maintaining highly functional and high-performing sites. They also act as a key SPS liaison with internal and external constituents and vendors to build the awareness required for strong decision-making at the school.
The ADWDT will collaborate with the DDWD to set and execute a school-wide vision for SPS's use of web technology, in support of the school's marketing, enrollment management, and academic strategies. This includes ongoing evaluation and deployment of new methods and tools, pursuing a cohesive web strategy, and ensuring seamless integration with other systems vital to the operations of the school (e.g., analytics, CRM, applications, course systems, marketing automation, SSO, social media).
They will work with Columbia University IT and vendors to ensure that SPS's websites are secure and compliant with university policies regarding security and privacy.
They will also be responsible for managing web development operations (dev-ops) for the school, which includes routine maintenance of the website, development of new features, planning and executing major releases/updates, directing developer practices, and managing vendor/freelance support. Dev ops support the SPS website's branding experience, site features, information architecture, functionality across devices, accessibility, and content and messaging components. They will be responsible for ensuring all SPS websites support the marketing team's continuous efforts in the areas of search engine optimization (SEO), new trends and advancements in web marketing technologies and best practices, and ensuring that SPS's presence in the rapidly-changing web landscape is strong and current.
Web Development Operations
Lead, oversee, and perform website building and development
Define web development processes, enforce, and document them
Support an outstanding user experience for target audiences in collaboration with the design team and vendors
Provide solutions by analyzing and gathering requirements, conducting a competitive analysis of websites, and contributing to the process of Drupal website and web application design and development, documentation, demos, and quality assurance
Collaborate with internal and external stakeholders to build storyboards, proof-of-concept mock-ups, demos and prototypes of proposed and planned applications and features
Contribute to and assist in developing test plans and provide technical support in all phases of testing and QA leading to the implementation
Lead efforts on integration between external and internal web applications
Manage the continuing and iterative improvement of web functionality and content including routine daily, weekly, and periodic major updates of online text, photographs, and forms
Build back-end experiences that support the work of editors and admins in the CMS
Provide user training and support
Ensure security risks are adequately managed, regulations are complied with, and Columbia University policies are followed
Contribute to policies and procedures documentation
Recommend and implement changes to existing code to fulfill technical requirements and end-user goals and needs
Maintain website navigation and architecture to ensure continuity and standardization ease of updating across the site
Work with Media and Creative Services team members on multimedia integration
Ensure that websites are cross-browser and cross-device compliant
Support social media integration and optimization efforts
Serve as the point of contact for web vendors and services related to website function, performance, and up-time
Website Marketing and Analytics
Work with internal and external constituents to build a robust platform for gathering marketing and business intelligence to drive program growth
Contribute to Marketing and Admissions' efforts to use analytics to sustain competitive advantage over other institutions, leveraging student and prospect data to improve web experiences and increase barriers to the competition
Collaborate with content team members on incorporating best practices for executing SEO, marketing, and enrollment management initiatives
Ensure that site analytics are in place and functioning (e.g., Google Analytics) to enable reporting on user behavior, site performance,and traffic sources
Support regular reporting to measure the effectiveness of the website's technical implementation, including recommendations to support and drive decision making for continued quality improvement
Collaborate and develop relationships within the school and university-related to web technology and related initiatives
Direct and support efforts regarding content management projects such as file sharing, management, storage, and optimization of video, images, and data
Collaborate with members from different groups in the organization and bring people together to improve internal processes and optimize operations
Provide strategic and tactical support to leaders in other departments, sharing best practices and expertise that will benefit other teams at SPS
Build relationships with departments and schools across Columbia University, to improve existing partnerships or create new ones to support excellence in web-based initiatives
Familiarity with Amazon Web Services, Acquia, or Pantheon
Familiarity with CRMs and marketing automation (email)
Familiarity with related Columbia systems and regulations
Keen understanding of web standards, privacy, usability, and accessibility
Experience working with faculty and administrators at a major research university
Experience as a technical lead on a team
Experience serving in a lead role in managing collaborative projects that span across multiple departments and teams
Experience in navigating the command line in Linux
Experience in Git version control system
Familiarity with Apache and web server technology; managing MySQL databases
Excellent interpersonal, oral, and written communication skills required
Exceptional attention to detail, strong organization and time management skills, and the ability to perform non-routine work with changing priorities is required
Ability to work independently as well as in teams
Ability to manage other employees on complex technical projects
Demonstrated ability in project management and ability to handle multiple projects simultaneously
Proven ability to build consensus and work effectively within cross-departmental teams
Interest in and knowledge of social media, new media and their technical requirements for integration into websites
Experience improving site visibility using SEO, Google Tag Manager, Google Analytics, WCAG accessibility standards
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 503563
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.