The Lead Digital Analyst will serve as the domain expert in Google Analytics across the university for marketing and technical users. This position will be responsible for administering and implementing all technical and functional capabilities of enterprise Google Analytics 360. This role will provide thought leadership, influence architecture and business processes, and collaborate with marketers, analysts and developers across the university. The Lead Web Analytics Engineer ensures taxonomies, tags and integrations with other systems are leveraged to support data collection, analytics, insights and targeting. This position creates custom tracking solutions based on a measurement plan, documents solution design and maps analytics variables to defined requirements. This role defines key performance indicators (KPIs) and implements solutions enabling stable architecture for capturing robust data. Creates data layer specifications and Tag Management System rules using Google Tag Manager for best practice implementation for website and media analytics tracking. This position employs, promotes and documents tagging, segmentation and targeting best practices at Indiana University. Manages native and API integrations of web analytics and marketing tag implementations. This role collaborates with other analysts and engineers to combine and interpret data from multiple sources to uncover relevant insights, trends and optimization criteria. This position must be comfortable explaining how web analytics data is collected, processed and reported, and have the ability to document expertise and train others. Evangelizes the usage of enterprise Google Analytics 360 across the university.
The Lead Digital Analyst role will also leverage data from various sources including but not limited to the university's enterprise Salesforce Marketing Cloud and web content management system, digital campaigns, vendor data to standardize and automate reports for a variety of internal and external audiences. Additionally, this position develops best practices for SEM and SEO across IU's digital infrastructure. Using best practices for marketing data analysis and multivariate or A/B testing, the Lead Digital Analyst derives insights from the data to make recommendations that drive fundamental improvements to web and digital experience. This role monitors visitor behavior and journeys on IU websites from a variety of traffic sources and helps leadership, partners and stakeholders interpret this data to optimize the digital space to meet specific goals and drive outcomes. The Lead Digital Analyst reports to the Analytics Leader and works closely with other analysts and teams to ensure a high level of quality for internal and external data. Strong candidates will show initiative and ability to take on multiple tasks and projects across cross-functional teams.
Bachelor's degree in marketing, business, statistics, computer science, management information systems or related field and four years of experience in digital marketing expertise managing Google Analytics, Google Tag Manager, SEO for multiple accounts, campaigns and websites.
Combinations of education and related experience may be considered.
Google Analytics and Google Tag Manager license/certifications.
This position can be located at IUB (Bloomington, Indiana) or IUPUI (Indianapolis, Indiana).
Salary Plan: PAE
Salary Grade: 3IT
Job Function: Information Technology
This posting is scheduled to close at 11:59pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but it will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
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Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.