Susquehanna University seeks a dynamic and bold Vice President for Enrollment to lead an innovative, sound, and comprehensive enrollment program and provide enrollment leadership strategy guided by the mission and vision of the University.
Reporting to President Jonathan Green, the Vice President for Enrollment serves as the chief enrollment officer and as a member of the President's Senior Leadership Team. Overseeing 20 professionals in the offices of admission and student financial services, the new vice president serves as the University's strategy and policy leader on all matters relating to enrollment.
Essential Duties and Responsibilities The primary duties and responsibilities of the Vice President for Enrollment are as follows:
●Develop, articulate, implement, and evaluate a dynamic, forward-looking, and comprehensive strategic enrollment management plan that aligns with the University's strategic initiatives, ensuring a strong link between student demand, University-wide priorities, and financial planning. ●Ensure the delivery of quality, student-oriented financial aid and enrollment services by developing and implementing efficient, effective, and integrated policies, procedures, and systems for prospective and continuing students. ●Manage the overall marketing communications plan for enrollment with ongoing review to ensure optimal results, understanding of the power of the web and social media recruitment. ●Build and maintain strong, collaborative relationships with leadership across the University, partnering collegially with the Academic Deans, the Board of Trustees, faculty, university marketing and communications, athletics and others to develop and implement short- and long-term enrollment plans. ●Focus on maintaining or increasing net tuition revenue each year within the context of academic ability and Susquehanna's broad commitment to serving diverse populations. ●Establish strategic direction, priorities, and goals for the talented enrollment management team by making data-informed decisions and linking budgets and expenditures to measurable outcomes while seeking both standard and creative ways to achieve enrollment goals. ●Develop and effectively administer departmental budgets, including budget forecasting, planning, and monitoring of expenditures. ●Engage the entire campus community in discussions about enrollment management vision and strategy, fostering a culture of openness and inclusion. ●Offer an appreciation of the liberal arts and sciences as a whole, but able to seek out and recruit students on behalf of specific academic departments and programs who will benefit from and add to the student population. ●Evaluate the effectiveness of policies/practices, management systems, programs, and services through quality improvement benchmarks. ●Continue to build on signature benefits and distinctive features of Susquehanna University such as our #1 ranking for Study Abroad fueled by 100% of our students' participation in the Global Opportunities (GO) program; the fact that SU graduates rank in the top 10% nationally for earnings; 100 majors and minors including robust 3+2 programs and an AACSB accredited business program by highlighting the unique nature and qualities of the institution. ●Strategize new ways to reach students from many cross-sections of population within the U.S. and abroad, identifying students who will enroll and persist to graduation. ●Utilize technology and innovation to enhance enrollment and admissions/recruitment processes and enroll students who will succeed and be retained to graduation. ●Provide effective leadership of staff by fostering a trusting and transparent environment that encourages ideas and values opinions; possess a willingness to motivate and empower a strong and highly motivated team and lead with creativity, integrity, inclusiveness, sound judgment, wisdom, passion, and energy. ●Analyze business intelligence and analytics results and modeling to direct positive/negative performance trends and develop action plans to increase/correct those trends.
Experience, Knowledge, Skills, and Abilities
The successful candidate should have significant proven experience in higher education ideally in enrollment management. Experience working with members of an institution's senior leadership team as well as with a board of trustees is desired.
A minimum of a bachelor's degree is required; and an advanced degree is strongly preferred with at least ten years relevant experience in admissions, financial aid and/or recruitment or related fields. In addition, candidates for this position should demonstrate the following experience, knowledge, skills and abilities.
●Knowledge of competitive advantages and challenges, technology opportunities, and highly effective enrollment management practices in the rapidly evolving higher education landscape. ●Demonstrated success in recruiting and enrolling students from diverse populations; ability to recruit students of color and international students. ●Possession of outstanding oral, written, and interpersonal skills with the ability to listen and collaborate with diverse audiences as a team player in support of the University. ●Skilled in decision making, data usage, effective planning, problem solving, creativity, and innovation in strategy formulation, including state-of-the-art enrollment strategies that support the entire University. ●Ability to mentor, coach, and direct the professional staff and to meet high expectations of colleagues and co-workers who understand that enrollment is a top priority. ●Appreciation for the characteristics of honesty, pragmatism, transparency and the highest integrity as well as an innovative, creative and flexible spirit with personal warmth and approachability. ●Knowledge of best practices in admissions and financial aid in order to consistently and reliably achieve annual new-student enrollment and net revenue. ●Commitment to an organizational culture of trust, integrity, ethics, professionalism, inclusiveness, and respect for diversity in all its forms. ●Experience in using enrollment databases and a strong understanding of current and emerging technologies, techniques, and strategies including optimization of the Slate CRM, performance marketing, research optimization, lead acquisition, social media etc. ●Demonstration of an understanding and commitment to promote Susquehanna's mission to educate global leaders prepared to achieve, lead, and serve. ●Deep appreciation for a transformative liberal arts education and an ability to communicate this effectively to prospective students and their families. ●Knowledge of NCAA regulations and a keen interest and demonstrated ability to partner with our Division III athletics department in the recruitment of student-athletes. ●Experience in directing efforts to ensure state and federal financial aid compliance as well as a track record of leveraging best practices and technology to create an effective one-stop shop for student financial services. ●Experience in using predictive modeling, financial aid leveraging, and the effective use of enrollment software.
Benefits Eligible: Yes
Number of Months: 12 months
Full-Time/Part-Time: Full Time
Work Schedule: Administrative/Salaried
Quick link for posting: 1983
Internal Number: 1983
About Susquehanna University
Susquehanna University is a selective, residential liberal arts college in Pennsylvania that provides a solid foundation in the liberal arts and sciences.